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Haldiram’s Nagpur hit the festive chord with the launch of Cocobay
Saturday, 16 December, 2023, 08 : 00 AM [IST]
Our Bureau, Mumbai
Haldiram’s Nagpur –India’s top sweets & snacks brand, amidst the festive season announced the launch of its premium chocolate brand Cocobay into the Indian market. It is a premium chocolate brand, made of the finest and 100% original cocoa and the world’s best ingredients. It offers an assortment of the finest chocolates with a unique fruity palate that is blended with gentle spices.  The range comprises specially crafted and curated fruit and spice flavors, for the Indian palate. The product array covers Rochers, Rocks, Premium Bars, Cigars, Discs, Coins, Bricks, Squares, Hearts and buttons.

It is aimed to cater to the quintessential chocolate aficionados, especially with an Indian taste palate.  The delicate fruit flavors and gentle spice notes, create a perfect bust of flavours in one single bite – Hazelnut, Caramel, Cranberry, Orange peel, Dark Almond, Green Tea, Chili Guava & Crunchy Lemon.

The fruity, smooth, and lingering taste of Cocobay premium chocolates is a perfect expression of one’s emotions.  Each product reflects the Indian taste sensitivity in terms of offering a variety of exclusive flavorful range of assorted premium chocolates with an additional dash of fruity notes.  The price points range from Rs 150 onwards, the chocolates will be available at all premium stores across Mumbai, Nagpur, Bengaluru, Hyderabad, Chennai, Surat, Indore, Bhopal and interiors of Maharashtra and Goa.  

Avin Agarwal – director, Haldirams Foods International Pvt. Ltd., said, “We did conduct a deep research and study on the premium chocolate market in India.  We see huge potential in this category. Our product is well placed in the said category with right price points and offering.  Being into F&B business for decades now, we understand the market nuances well and have optimized on our reach in terms of markets, production facilities and the expertise we hold in this category. We see this brand contributing significantly towards the overall portfolio of Haldiram’s Nagpur group. Where the bars are targeted towards the more day to day need, the popular range of Cocobay is specifically created for the hardcore chocolate lovers, and make a perfect gifting solution for both personal and corporate as well.  The Cocobay range will be initially available at all premium Haldirams stores and the Cocobay website as of now.”  

Adeesh Jain – GM, Haldirams Foods International Pvt. Ltd., said, “We are extremely delighted to foray into the Indian Premium Cholate market segment.  We see immense growth opportunity for this segment in India, as the market is constantly evolving, mainly due to upgraded lifestyles, improved spending power, global exposure.  Secondly, Indian consumer is now well travelled and well educated, thanks to the internet penetration in India. We have designed, crafted and created Cocobay for these Indian chocolate adherents, with a beautiful amalgamation of fruity and spice flavours blended with 100% original cocoa.  All the ingredients are sourced from the best places around the world, which ensure that the quality and taste is not compromised for.”
 
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