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Esah Tea unveils world's first microplastic-free cotton tea bags
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Friday, 12 July, 2024, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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Esah Tea, a leading direct-to-consumer (D2C) tea brand from Assam, has announced the launch of the world’s first microplastic-free cotton tea bags. These innovative tea bags are 100% chemical-free, biodegradable, and handmade, reflecting the brand’s unwavering commitment to sustainability and customer health. Price of the tea bag is just Rs 5 per bag which is one of most economical products available in the market. The launch comes in response to alarming findings from McGill University researchers, which revealed that conventional plastic tea bags release an astounding 11.9 billion harmful microplastic particles per cup.
The urgency of Esah Tea's innovation becomes clear when considering the far-reaching implications of microplastic consumption. These minuscule particles, when ingested, inhaled, or absorbed through the skin, pose significant health risks. Scientific studies have indicated that microplastics can potentially cause cellular damage. In addition, regular exposure to microplastics has been linked to immune system disruption, neurotoxicity, reproductive issues, and even carcinogenic effects.
Bijit Sarma, founder and CEO at Esah Tea, said, "At Esah Tea, we've always viewed ourselves as more than just purveyors of fine tea; we're custodians of a centuries-old rich tea heritage. The introduction of our microplastic-free cotton tea bags is not merely a product launch—it's a paradigm shift in how we approach tea production and consumption. We're addressing a critical health and environmental issue while simultaneously elevating the tea-drinking experience. This launch notably exemplifies our belief that exceptional quality, responsible production, and environmental stewardship can and must coexist in perfect harmony. I am extremely thankful to our R&D team whose day and night efforts have brought our toxin-free tea bags to fruition. We invite conscious consumers to sip responsibly and sustainably with Esah Tea.”
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