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DeVANS refreshes Six Fields with a bold new look
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Saturday, 31 May, 2025, 15 : 00 PM [IST]
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Our Bureau, New Delhi
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Devans Modern Breweries Ltd., the leading Indian brewer, has unveiled a packaging update for its premium beers — Six Fields Blanche and Six Fields Cult. The sleek and modern look of the new designs is meant to appeal to the young consumers while retaining the brand's authentic brewing heritage.
They are Belgian style wheat beers that have gained a solid foothold among beer enthusiasts. The revamped visual identity of the packaging mirrors the brand's focus on quality and innovation, now amplified by a more premium and modern feel.
Prem Dewan, chairman and managing director, DeVANS, said, “Our refreshed packaging is a natural evolution as we continue to connect with a younger, discerning consumer who appreciates taste and style. Six Fields has always represented quality & innovative brewing — the new look now enhances that promise aesthetically. We have always innovated with our beers and that is the reason for a lot of firsts in the country. Six Fields Cult is the only Belgian Style Strong Wheat Beer in the country. Not only that we have introduced a unique SKU’s as well. Six Fields is the only beer in the country that comes in 5L cans which comes with an inbuilt CO2 cylinder which keeps the beer fresh, perfect for house parties or big gatherings.”
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