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AICPDF files plea with CCI against leading quick commerce players
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Wednesday, 12 March, 2025, 08 : 00 AM [IST]
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Ashwani Maindola, New Delhi
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In a significant move, the All India Consumer Products Distributors Federation (AICPDF) has filed a petition with the Competition Commission of India (CCI) against leading quick commerce players—Blinkit, Zepto, and Swiggy Instamart over concerns with respect to alleged monopolistic practices.
The move, AICPDF called, was taken to ‘safeguard’ the interests of FMCG distributors and local retailers, the petition raises concerns over unfair pricing strategies and monopolistic practices that threaten the traditional distribution ecosystem and millions of small businesses across India.
AICPDF, in a statement, has said that the emergence of quick commerce has undeniably revolutionised consumer convenience, offering doorstep delivery within minutes.
“However, beneath this rapid expansion lies a growing threat—deep discounting, exclusive supply agreements, and predatory pricing tactics that are distorting market competition. These practices, as highlighted in AICPDF’s petition, are crippling over 10 million mom-and-pop stores, pushing them towards obsolescence and disrupting the foundational structure of India’s retail sector,” the statement reads.
The distributors federation has called for fair competition and market regulation.
AICPDF said that this petition aligns with recommendations from the Parliamentary Committee on Digital Markets, which emphasised the need to evaluate competitive behaviour before markets become monopolised.
Dhairyashil Patil, national president of AICPDF, informed that the federation has been actively engaging with various government bodies, including the Finance Ministry, to address issues of fund accumulation and deep discounting, the Food Safety and Standards Authority of India (FSSAI), which subsequently mandated a minimum shelf life for food products delivered via e-commerce and with the Ministry of Health & Family Welfare and the Ministry of Road Transport, urging an investigation into the use of private vehicles for commercial food deliveries.
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