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Häagen-Dazs Rose project announces top 50 ‘Women Who don’t Hold back’ nominees
Saturday, 02 December, 2023, 15 : 00 PM [IST]
Our Bureau, Mumbai
Häagen-Dazs, the iconic ice cream brand, reveals the Top 50 ‘Women Who Don’t Hold Back’ nominees in honour of co-founder Rose Mattus on what would have been her birthday, November 23. Among the exceptional individuals recognized for their outstanding achievements, three women from India have earned their place on this prestigious global list of Top 50 nominees.   
 
On International Women’s Day 2023, the brand launched ‘The Rose Project’, a global initiative with a $100,000 bursary grant inviting nominations to recognise unsung trailblazing women in honour of the brand’s unsung female co-founder Rose Mattus. Today, 23 November, on what would have been Rose Mattus’ birthday, it celebrates her legacy with the announcement of the Top 50 ‘Women Who Don’t Hold Back’ nominees being shortlisted for their achievements and its five globally accomplished Rose Project judges.
 
Over 2,500 applications were received for the Rose Project putting forward pioneering efforts and societal contributions made by women across the globe. From these, 50 talented and inspirational women have been shortlisted and will be put forward to win one of five monetary grants of $20,000, which will be announced on International Women’s Day 2024, to continue their exceptional work, unleash their potential or give to a cause they are passionate about. The top 50 shortlist includes women from 17 countries hailing from across Europe, Asia, Africa & Middle East, Australia and the Americas.
 
A stellar all-female judging panel from across the world has been handpicked for the final selection stage of the Rose Project. Inspirational, passionate and representative of the global nature of the project and the brand, the judges will work together to select 5 worthy honourees from the Top 50 list, who have followed their own trajectory of significant trailblazing achievements and epitomise the ‘Don’t Hold Back’ ethos.
 
The panel includes UK-based author, charity founder and television presenter Katie Piper, fashion entrepreneur and advocate for women’s fertility issues, Velda Tan from Singapore, Spanish entrepreneur and creative director Inés Arroyo, community builder and founder of women's community network, Lady Multitask, Mercedes Palomar from Mexico with Häagen-Dazs shops global managing director Aurélie Lory from France representing the brand.
 
Häagen-Dazs spokesperson Aurélie Lory said, “International Women’s Day 2023 marked the launch of The Häagen-Dazs Rose Project to honour the legacy of our co-founder, Rose Mattus, and create a fund platform to provide opportunities to women across all fields around the world who are truly deserving of support and recognition. We were thrilled to receive thousands of nominations across countries and our #WomenWhoDontHoldBack Top 50 shortlist is a compelling and diverse mosaic of trailblazing female narratives that moved us and serve as an inspiration to women everywhere. For this final stage, we are equally privileged to call upon a remarkable judging panel of pioneering female thought leaders and culture shapers, who share our value, to select our 1st ever Rose Project honourees as part of this renewed commitment.”
 
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