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BEVERAGE

Japanese Govt. promotes India entry & expansion of rice wine – Sake
Friday, 02 February, 2024, 14 : 00 PM [IST]
Our Bureau, New Delhi
India and Japanese centuries old ties span people, business, geopolitical and spiritual issues nurtured by shared values of global prosperity with peace & amity. This multifaceted mutual affection elevates business and people engagements across cuisine, alcobev, education, industry, R&D, sustainability, infrastructure, investments, socio-economic upliftment and spiritual well-being. These win-win ties are notably flourishing in hospitality & fine-dining sectors, delighting Japanese expatriates, tourists & revving up Indians love for Japanese food & premium beverages.

Scaling up this further, Japanese Government is promoting India entry & expansion of Japan’s global favourite –premium brands of fine rice wine – Sake. Having taken steps to boost market appreciation, & availability, its premium brands will be sold at attractive prices. Japanese embassy is hosting on February 7, 2024, an enticing Sake alcobev appreciation & business launch event. Its chief host and organiser is Kojiro Honda, appointed by Japan’s National Tax Authority as Japanese liquor Import Co-ordinator to India, and he is also the co-owner and founder of Hirohama India Pvt. Ltd., and Kuuraku India Pvt. Ltd. He will be organising an offline Sake appreciation & experiential meet followed by an educative webinar.

This will showcase Sake from all over Japan allowing people to know the variations of Sake flavours resulting from rice from Tohoku to Kyushu. Focusing on different Sake alcobev types viz. Seishu Sake, and Koshu Sake (Vintage), Awamori, Sparkling Sake, it will enable attendees to experience differences in drinking styles and flavours. This will help in better appreciation of what Sake is all about & depth of Sake when taken with different Japanese cuisine.
 
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