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BEVERAGE

ABD wins in Brussels at the International Taste Institute Awards
Wednesday, 07 February, 2024, 16 : 00 PM [IST]
Our Bureau, Mumbai
Allied Blenders and Distillers Limited (ABD), the largest Indian-owned Indian-made foreign liquor (“IMFL”) company and the third-largest IMFL company in India for sales volume between Fiscal 2014 and Fiscal 2022 has won at the International Taste Institute (ITI) Awards, Brussels.

Three premium products from the company, namely, X&O Barrel Premium Whisky, Sterling Reserve Premium Cellar Brandy, and Sterling Reserve Blend 10 Premium Whisky have been recognised as Remarkable Products. This achievement stands out from a total of 9 wins for the ABD portfolio.

A distinguished jury comprising over 200 top-tier gastronomy experts from 20 countries evaluated and awarded Superior Taste awards to the ABD portfolio. Winners included Srishti Premium Blended Whisky, Kyron Premium Brandy, Officer’s Choice Blue Whisky, Sterling Reserve Blend 7 Whisky, ICONiQ White Whisky, and the flagship Officer's Choice Whisky.

Commenting on the occasion, Bikram Basu, chief strategy & marketing officer at ABD, said, "We are happy that ABD's products have been recognised by the prestigious International Taste Institute, Brussels. Over the years, we have developed a well-recognised product  portfolio, and transformed from a single brand company to multi-product and multi-brand company with presence across various categories and segments of the IMFL industry in India. Our consumer-centric approach in building brands has enabled us to achieve high sales volumes."
 
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