|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
Hershey and Sofit tie up with Bollywood movie Dishoom as beverage partners
|
|
Tuesday, 26 July, 2016, 08 : 00 AM [IST]
|
|
Our Bureau, Mumbai
|
|
fiogf49gjkf0d The Hershey Company, a leader in production of quality chocolate, along with health beverage brand Sofit, has partnered with the upcoming Bollywood movie Dishoom as its official beverage partner.
As per a press release, the movie is an action-packed, high adrenaline, 36-hour mission and the beverage is an ideal fit for this movie.
As part of the brand partnership, there will be a co-branded TVC run on all national high reach channels followed by print ads and a digital contest #DishoomwithSofit wherein lucky winners get a chance to meet actors from the movie. The campaign will be active on the product’s Facebook & Twitter pages wherein consumers need to share how the beverage helped them through a tough situation in life, and the most interesting entries stand a chance to meet the stars.
Talking about the partnership, John Abraham, actor, said, “I have been associated with Sofit for a while now and I feel Sofit has a natural fit with Dishoom. Our movie Dishoom is an action packed, high adrenaline film where Varun and myself fight against all odds to achieve our goal. Sofit also embodies the same sentiment of a healthy lifestyle allowing you to push yourself further and achieve your goals.”
Adding to it, Sarosh Shetty, marketing director, Hershey India, said, “Sofit has always been synonymous with healthy and active lifestyle because it is power-packed with vitamins, Omega 3 & soy proteins. Associating with a movie like Dishoom that showcases a committed team pushing themselves to accomplish the critical mission, was a perfect fit for us. We are delighted with this association and hope to have a great partnership with Dishoom.”
|
|
|
|
|
|
|
|
|
|