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Prabhat Dairy expands presence to J&K, Haryana, Rajasthan, Delhi, HP, Punjab
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Saturday, 16 July, 2016, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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fiogf49gjkf0d Prabhat Dairy Ltd has expanded its presence to North India. The states include J&K, Haryana, Rajasthan, Delhi, Himachal Pradesh and Punjab. The products that are sold in these states are 100 days shelf life UHT milk, cheese and ghee.
Vivek Nirmal, joint MD, Prabhat Dairy, states, “This expansion is aimed at part of our strategy to develop our B2C category in North market and take the company to new heights. The long shelf life products will be made available in this region.” Currently, the company has presence in more than 15 states of India with a well spread network of distributors and retailers.
The company’s 100 days shelf life UHT milk is pasteurised and standardised. Raw milk is fed to a steriliser where milk is heated for a specified duration of time so as to kill all microorganisms. This product has longer shelf life and is without any preservatives and even does not require any refrigeration. The brand name of the product is Nutri 100.
The integrated milk and dairy products company caters to institutional as well as retail customers. It produces fresh, dry, frozen, cultured and fermented dairy products, including pasteurised milk, flavoured milk, sweetened condensed milk, ultra-pasteurised or ultra-high temperature (UHT) milk, yoghurt, dairy whitener, clarified butter (ghee), cheese, paneer, shrikhand, milk powder, ingredients for baby foods, lassi and chaas.
The company's clients include Mondelez, Parle, Nestle, Yakult, Abbott, Britannia, ITC, Future Group, Danone, Vadilal, Haldiram's, and Mother Dairy.
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