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Mother Dairy launches cow milk variant in 500 ml pack size; Rs 20 price
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Thursday, 23 June, 2016, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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fiogf49gjkf0d Mother Dairy, one of the leading milk and milk products company established under the ‘Operation Flood’ programme, has launched a Cow Milk variant for consumers across Delhi NCR region. The newly-introduced variant will be available in 500 ml pack size priced at Rs 20.
Speaking about the launch, Sandeep Ghosh, business head,milk, Mother Dairy Fruit & Vegetable Pvt. Ltd, said, “Cow milk has been an integral part of our heritage which is well engrained in our tradition for its varied health benefits. With evolving consumer needs, the awareness for cow milk has been increasing, paving way for its demand by mothers, as a healthy and safe alternative meeting vital needs of their children. In our efforts to cater to essential dietary requirements of young children between 1 and 7 years, Mother Dairy has launched cow milk, which offers optimum fat content with necessary nutritional intake and easy digestibility. I am confident that our newly launched variant will appeal to our consumers.”
As per a press release, the new product is homogenised, which assists in even distribution of the protein and fat globules and at the same time it is easy for digestion. In addition, cow milk contains beta carotene which is useful for improving eyesight. The newly-launched variant will offer 4% FAT and 8.5% SNF (Solid Not Fat).
The product will be available at over 25,000 retail outlets across the Delhi NCR region including Mother Dairy booths. The brand will soon be launching a 360°campaign with ATL and BTL initiatives to enhance the awareness levels amongst the target audience.
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