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Kwality successfully comes out of branding-related legal dispute with co
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Saturday, 04 June, 2016, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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fiogf49gjkf0d Kwality Ltd, one of the largest Indian dairy companies, has successfully come out of a branding-related legal dispute after Graviss Holding Pvt. Ltd, which had filed the legal suit, withdrew the case on May 31, 2016. The case was pending before the Delhi High Court for a short span of time.
Commenting on the development, Nawal Sharma, president & head, business transformation, Kwality Ltd, said, “We have successfully come out of the legal suit with Graviss withdrawing the case on May 31, 2016. It is a very positive development in line with our expectations and it is business as usual for us.”
According to the company, it is making a strategic business shift from B2B to B2C category with plans to roll out various high margin value-added dairy products. It has roped in Bollywood actor Akshay Kumar as its brand ambassador to boost its presence in the retail segment. The company has also engaged Ernst and Young as its IT transformation partner to facilitate transition from a B2B to a B2C company. It has plans to invest close to Rs 500 crore to expand production capacities and direct milk procurement from farmers in order to increase the share of retail sales to 70% from a current ~30% of its turnover over a period of time.
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