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KFC test-serves in 100% edible Rice Bowlz at select outlets in Bengaluru
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Friday, 29 April, 2016, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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fiogf49gjkf0d KFC Corporation, a subsidiary of Yum! Brands, has started an initiative of testing 100 per cent edible Rice Bowlz at two KFC restaurants in Bengaluru.
As per a press release issued by the company, the Bowlz replaces the plastic bowl packaging with a tortilla bowl. The crunchy tortilla combines deliciously with the chicken, rice and gravy. The packaging is not just edible but also completely biodegradable. The outlets will be making these tortilla bowls fresh in-store by frying the flour tortillas using a specially developed mould.
Rahul Shinde, managing director, KFC India, said, “As a socially and environmentally- responsible company, we are working to find a cost-effective and sustainable long-term solution that can replace plastics. One of the things that we are experimenting with is the edible Rice Bowlz – an innovative and delicious solution that replaces the plastic bowl packaging with a tortilla bowl. Rice Bowlz are amongst our best-selling menu items, and we are trying to give it a delicious and eco-friendly twist.”
“We are going to be testing this at select stores in Bengaluru over this week and eagerly await the consumer response.”
The bowls are available in both veg and non-veg variants, the revamped dish will be available across select stores in Bengaluru till May 04, 2016, at prices starting at Rs 89.
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