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Prabhat Dairy’s ‘Ghar Jaisa Dahi’ with direct delivery in chilled vans
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Saturday, 23 April, 2016, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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fiogf49gjkf0d Prabhat Dairy Ltd has recently launched dahi with no preservatives in Mumbai. The company has positioned its product as 'Ghar Jaisa Dahi' as the product is made out of fresh cow’s milk and produced in a modern state–of–the-art plant, under strict hygienic conditions.
A press release issued by the company states that a manufacturing process of the product employs the latest technology to ensure a product is untouched by human hand. This ensures that the product contains all the natural goodness of cow’s milk retaining nutritive value.
The release stated that the company had adopted a unique model called ‘Raftar,’ which was being used for the first time in India. Under this, the product is directly delivered in chilled vans to 10,000 local grocery shops. Other new ways of delivery are also being worked on by the company like use of mopeds with chilling box at the back.
The product is available in packs of Rs 10 for 85gm, Rs 25 for 200gm and Rs 45 for 400gm across all modern retail chains.
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