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Mother Dairy to be principal sponsor of Delhi Daredevils in upcoming IPL
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Thursday, 07 April, 2016, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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fiogf49gjkf0d fiogf49gjkf0d Mother Dairy, the milk & milk products major, on Wednesday, announced its association as a principal sponsor of the Delhi Daredevils Team in the upcoming season of the Indian Premier League (IPL). As part of this association, the brand will be seen as the principal sponsor of the team’s jersey, along with the visibility at key spots on match days.
With this partnership, the company will leverage the platform of T20 cricket with innovative initiatives to engage with fans and the consumers. The brand will also engage with key stakeholders like farmers and ex-servicemen being booth operators and making them feel special while recognising their contribution to the nation.
Speaking on the association, S Nagarajan, MD, Mother Dairy Fruit & Vegetable Pvt. Ltd, said, “It’s a matter of great joy to be a part of the Indian Festival of T20 extravaganza. Our association with Delhi Daredevils team was a natural fit as we share the same passion for Delhi and the very reason of our existence. This association presents us with a fantastic platform to connect with our consumers and cricket fans. In India, sports is picking up as a genre and connects well especially with the younger age group who are gradually shifting towards nutritious and healthy lifestyle, hence creating a perfect opportunity for us to bond with today’s generation. We wish the team all the best for the upcoming season.”
The brand and the team will soon be launching a mass campaign at the company’s select booths across the capital region to further strengthen the bond with Delhiites, giving an opportunity to express their passion and support for their team. In addition, cricket lovers will also get to experience the brand in the stadium through a range of products.
Elaborating on the partnership, Hemant Dua, CEO, Delhi Daredevils, stated, “We are delighted to welcome Mother Dairy to the Delhi Daredevils family. I am confident that with their support, Delhi Daredevils, with the exciting new additions to our squad will be able to give our fans a lot to cheer about this season.”
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