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On Deepawali eve , Nestle India commences rolling out of Maggi noodles
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Tuesday, 10 November, 2015, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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fiogf49gjkf0d Nestle India started rolling out Maggi noodles from Monday.
In a press release issued on the occasion, the company said, “It has been a challenging period for the Nestle organisation and therefore, there is a feeling of satisfaction at bringing back Maggi noodles to the market.” Suresh Narayanan, CMD, Nestle India, explained, "The return of Maggi noodles on the auspicious eve of Deepawali and on the day of Dhanteras is a moment of celebration for all of us! Maggi noodles has very special relationships and strong emotional bonds with its consumers across the country and I am confident that our bonds will grow even stronger.”
He added, “On behalf of over 7,000 Nestle India employees, I would like to thank all our suppliers, distributors, retailers and millions of consumers from every corner of India and overseas for their support, love, reassurance, and for being there during our difficult period. Maggi noodles rightfully belongs to them and I feel happy to be able to give back to them their familiar taste during the auspicious and festive Deepawali season."
According to the company, over the past 32 years, Maggi has become the most relevant, trusted and valuable food brand in India. It has understood the changing lifestyles of generations, provided products that the family enjoys and constantly innovated products that add value. The noodles being rolled out now have the same earlier taste.
The company stated, “With the commencement of sale of Maggi noodles masala today, we will make our best endeavour to reach the product to our consumers at the earliest. We are in touch with our channel partners and distributors to achieve this. They are enthusiastic about the reintroduction of Maggi noodles and are helping us in ensuring that our beloved Maggi noodles are available to consumers soon. Separately, Nestle India is pleased to partner with Snapdeal to roll out online offers to mark this special occasion.”
The product is presently being manufactured at three locations - Nanjangud (Karnataka), Moga (Punjab), and Bicholim (Goa). For the other two locations at Tahliwal and Pantnagar, the company is awaiting directions to commence manufacture.
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