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Mirah Hospitality acquires 30% in Hopping Chef, a chef-at-home concept
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Tuesday, 07 July, 2015, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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fiogf49gjkf0d Mirah Hospitality has recently acquired 30% stake in Hopping Chef, a brand by Gritty Foods LLP that supplies chefs to homes. Hopping Chef was launched in December 2014 as a platform to provide fine dining service to those who are looking for good food at their convenience and in the comfort of their homes.
Gaurav Goenka, managing director, Mirah Hospitality, said, “This association marks a new beginning. It will enhance the strength of Mirah as a brand, which is looking for growth both organically and inorganically. Until now Mirah has always been in the brick and mortar space. However keeping in mind the latest trend and flourishing prospects in the online space, Mirah decided to diversify its portfolio to the online food space as well. Hopping Chef will help Mirah to enhance its current portfolio. I am happy to share that, in the past few years, we have grown without compromising on quality. With this new alliance, I am hoping to provide quality chefs for those who are looking for a global food experience.”
Hopping Chef founded by Shaival Chandra, Dhaval Udeshi and Sid Ugrankar is currently valued at Rs 10 crore. With the investment from Mirah Group, the brand will be expanding its network to Bangalore within two months followed by four other metros in a span of next six months. Currently the brand has 15 chefs on board, which will be increased to around 75 to 100 to keep up with the geographical diversifications planned. Over the last few months of existence, Hopping Chef has proven to be an ideal place for chefs to showcase their talent and innovation as there is no set recipe or costing which they need to follow, claims Mirah in a press note.
?“An investment from a well established hospitality group like Mirah will boost Hopping Chef and will open newer avenues. Mirah Hospitality is known for their unconventional approach to business and I am hopeful that Hopping Chef with this arrangement with Mirah Hospitality will establish footprints in new geographies," said Shaival Chandra, founder & CEO, Hopping Chef.
The founders of Hopping Chef have created a new formula for the hospitality industry. This service allows one to have food from across the globe, sitting in the comfort of one’s home. The accomplished chefs associated with Hopping Chef are involved right from menu planning and designing to selecting exotic ingredients. The chefs and teams travel to the client’s home and dish out luxurious meals as per their choice. Hopping Chef is a brand that is building a panel of accomplished chefs to give people a dining experience like no other across several verticals.
Some of the avenues for future diversification: Private dining – creating an experiential dining experience at the comfort of one’s home; Meal boxes - creating special Bento boxes with curated meal to be delivered to one’s doorstep; Make it yourself kits ; Retail products; Cooking session; and Popup restaurants.
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