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Parag Milk Foods expanding in north by establishing brand connect in UP
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Tuesday, 24 February, 2015, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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fiogf49gjkf0d Parag Milk Foods (P) Ltd, leading private dairy with a portfolio of popular brands - Gowardhan, Go, Pride of Cows and Topp Up, is aggressively expanding its market in the northern region by building association of Gowardhan Ghee and other dairy products with Uttar Pradesh.
Speaking on the move, Devendra Shah, chairman, Parag Milk Foods (P) Ltd, said, “We are looking to consolidate our presence across all major markets and are hence keen to further enhance our brand connect with Uttar Pradesh. The market entry of Gowardhan ghee in Uttar Pradesh will help us strengthen our market reach and in increasing our brand portfolio across the dairy products.”
He added, “It has been a fantastic journey so far which has spanned over the last two decades with the launch of Gowardhan and today we have an array of brands – Gowardhan, Go, Pride of Cows and ToppUp. While we have had strong double digit growth in the past, our future plans are exciting enough to accelerate growth rates to 50%, over the next few years. This will happen with venturing into newer categories and adding new brands in our portfolio.”
Ghee consumption is shifting from buffalo to cow ghee. This shift will be accentuated as people realise the benefits of cow ghee over buffalo ghee.
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