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Safal enters frozen snack space with Aloo Tikki; Introduces Aloo Methi
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Friday, 19 December, 2014, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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fiogf49gjkf0d Safal, the fruit and vegetable (F&V) vertical of Mother Dairy Fruit and Vegetable Pvt Ltd, has stepped into the frozen snacks category, with the launch of Aloo Tikki. The brand has also expanded its frozen vegetable range, with the introduction of Aloo Methi and Spinach Blocks.
A 400g pack of frozen Aloo Tikki, comprising ten pieces, is priced at Rs 75 (and available at Safal booth and general trade outlets), while a 250g pack of frozen Aloo Methi and a 200g pack of frozen Spinach Blocks are priced at Rs 32 each (and available at Safal outlets in Delhi and the National Capital Region [NCR] only).
The initiative was undertaken to add convenience to cooking because of the paucity of time in today’s fast-paced life, and it falls in line with the need for ready-to-cook (RTC) snacks and vegetables. Also, frozen vegetables serve as alternatives to fresh vegetables ensuring good quality and long durability.
Commenting on the launch, Pradipta Kumar Sahoo, business head, horticulture, Mother Dairy Fruit and Vegetable Pvt Ltd, said, “At Safal, we always strive to add value in the customer’s experience, and this launch is yet another effort towards the same direction.”
“Aloo Tikki is one of the favourite snacks here in India, but we are often worried about the hygiene factor of the snacks available in the market. The launch of Aloo Tikki would ensure hygiene with consistent quality on offer,” he added.
Sahoo said, “Methi and spinach are loved by consumers, but these vegetables are not available round the year, and also require efforts for washing and chopping. The newly-launched products are convenient, because they don’t require washing, cutting and chopping, and are ready to cook as they are blanched.”
“Moreover, they would available round the year, and would ensure both quality and quantity,” Sahoo said. They are picked from the best fields, frozen using the individually quick frozen (IQF) technique and packed hygienically. They have a natural taste, contain no preservatives or additives, and their prices are free from market volatility and inflation.
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