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Manjushree Technopack bags India Star Awards for designs for 3 F&B cos
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Thursday, 27 November, 2014, 08 : 00 AM [IST]
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Our Bureau, Bengaluru
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fiogf49gjkf0d Manjushree Technopack Ltd, one of South-East Asia’s largest PET and preform manufacturers, bagged India Star awards for 2013-14 (in the consumer packaged product design category) for the designs it created for three food and beverage majors - Coca-Cola, United Spirits Limited and Nambisans.
When the cola major decided to adopt PET packaging for its contour glass, it teamed up with Manjushree to develop a packaging that, alongside retaining the legacy, would also lure new customers. The Coca-Cola PET contour glass not only reinforces the brand’s value, but also delivers a premium perception.
Manjushree developed a two-litre liquor PET bottle with a handle for United Spirits Limited as a party pack for retail sales. Its uniqueness was in the external handle (which makes the drink easy to dispense) and the 100 per cent tamper-proof Guala cap closure fitment. It is lightweight, unbreakable, easy to lift and consumer-friendly.
Nambisans approached Manjushree to create a design that would the ghee help stand out. It designed a bell-shaped PET jar, breaking away from the round jars. Nambisans’ PET jar had no sleeve and enabled attractive labelling.
The awards, which were instituted by the Indian Institute of Packaging (IIP), qualify the company (which, according to its managing director, Vimal Kedia, has now bagged 24 India Star awards in six years) to participate in Asia Star and World Star Awards, instituted by the World Packaging Organisation.
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