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Whirlpool Haute Kitchen’s built-in showroom opens in Rajasthan capital
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Tuesday, 18 November, 2014, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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fiogf49gjkf0d Whirlpool of India, a subsidiary of Whirlpool Corporation (one of the world’s leading home appliance companies), opened its first built-in showroom, Whirlpool Haute Kitchen, in Jaipur, Rajasthan.
This is the company’s first built-in store in India. It offers three ranges of built-in products (namely Glamour, Ambient and Genesis). The products include hobs, hoods, coffee machines, ovens, microwave ovens, refrigerators, water purifiers, steam ovens and dishwashers.
Speaking at the store launch, Rajiv Kapur, vice-president, new business and consumer interface, Whirlpool of India, said, “We are extremely excited to be here in Jaipur with our first built-in experience centre in India.”
“With the Whirlpool range of built-in kitchen appliances available in India, and its growing demand, it was imperative for us to have a stand-alone store where the homemakers can come and have an experience of the whole range in its full glory and functional form,” he added.
“I am hopeful that with Whirlpool range of built-in kitchen appliances, the homemakers can now transform their kitchens into modern marvels,” Kapur said.
Shantanu Das Gupta, vice-president, corporate affairs and strategy, Whirlpool of India, said, “Kitchens are becoming an important part of homes, and consumers want modern kitchens with latest gadgets.”
“Whirlpool’s built-in appliances satisfies this need like no other brand. Indeed, our built-in range exemplifies our brand promise of ‘Designed to Delight’, as they are crafted to meet the highest expectations of performance and aesthetics,” he added.
“Manufactured in Europe, this range is as international and contemporary as it can get. We see huge opportunity in this business and plan to double it every three years,” Das Gupta stated.
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