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At SupplySide West, energy drink WakeUp bags CPG Editors’ Choice award
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Wednesday, 29 October, 2014, 08 : 00 AM [IST]
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Tel Aviv
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fiogf49gjkf0d WakeUp Post-lunch Waker bagged the SupplySide West CPG Editors’ Choice Award 2014 in the energy drink category. It contains no added caffeine, chemical or stimulant that can impact one’s heart rate or blood pressure.
“The out-of-the box thinking displayed by the companies on the short list in each category made selecting just one winner a challenge for our editorial team,” said Heather Granato, vice-president, content, Informa’s Health & Nutrition Network.
“We’re excited to celebrate their innovation and market vision as consumer packaged goods (CPG) industry leaders,” she added.
“After we won the best functional drink award last year in Europe, we consider the CPG Editors’ Choice Award to be our admission ticket to the US beverage market,” said Eli Faraggi, chief executive officer, Inno-Bev Ltd, and founder, WakeUp Post-lunch Waker.
“Consumer awareness about an inner biological clock, and the growing recognition of post-lunch dip syndrome as part of it, has increased dramatically, especially in fast-paced economies. WakeUp is uniquely positioned to address this rapidly-growing tiredness crisis,” he added.
WakeUp is now actively seeking to partner in the United States with leading retail, Internet and multi-level marketing (MLM) nutritional beverage brands.
“We believe our innovative, scientifically-supported approach would revolutionise the American energy category,” added Faraggi.
“We should remember that children who grew up on caffeinated energy drinks are now in their late 30s and struggling to keep pace with the demands of home and work, all while maintaining an active, healthy life,” he added.
Why are we always tired?
Physiology: The 24-hour circadian cycle is a natural biological process in which the body is controlled by a seven-hour cycle - fatigue, elevation, and peak again. About 7-8 hours after waking, our systems slow down and decrease their rhythms. Blood pressure decreases, blood glucose rises and we have a slight drop in body temperature
Nutrition: Post-lunch dip occurs whether we eat or not. However, a heavy meal can increase the symptoms, especially if it is rich in carbohydrates
WakeUp is backed up by strong research and provides a healthy, flavourful alternative to energy drinks in the market today. It has designed to combat tiredness after lunch time.
Inno-Bev Ltd’s business model offers different options for licensing the patented science and formulation.
“By drinking just 100ml of WakeUp drink, you, your managers and employees can improve performance and awareness, without impact on your blood pressure,” noted Faraggi.
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