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IHG and Treasury Wine Estates ink partnership for Australia’s Penfolds
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Tuesday, 09 September, 2014, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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fiogf49gjkf0d InterContinental Hotels Group (IHG) announced a new partnership with global wine company Treasury Wine Estates to offer a premium selection of wines from Australian marque Penfolds at over 65 InterContinental properties across Asia, the Middle-East and Africa (AMEA).
The collaboration would bring a great new selection of fine wines to hotel dinner tables and bars, enhancing dining experiences across the region. InterContinental patrons can also expect new programmes and events specially tailored for the wine connoisseur in them, including exclusive wine flights, access to rare and limited wines and a bespoke wine list to match every dining occasion in each hotel.
Phil Broad, vice-president, food and beverage, AMEA, IHG, said, “For many guests, a well-paired glass of wine, thoughtfully selected for their meal, is just as important as the presentation and taste of the food we are serving. It is an important part of the overall dining experience.”
“This partnership with Penfolds, an iconic wine brand, opens up a menu full of new options for our diners to choose from, as well as exclusive offers and events to truly explore their wine palette. The training that the Treasury Wine Estates team would undertake with our team would really make the difference to ensuring our guests can enjoy the very best vintages and blends that we have on offer,” he added.
The teams at InterContinental hotels and resorts across the region would undergo training by Treasury Wine Estates to provide curated wine lists specifically tailored for each restaurant, bar and lounge in the property. InterContinental Hotels and Resorts would also have access to Penfolds’ entire portfolio of wines, including exclusive selections available in limited quantities.
In addition, exclusive benefits, such as invitations to members-only events, would be open to IHG Rewards Club members.
Andrew O'Brien, general manager, South-East Asia, Japan, Korea and India, Treasury Wine Estates, said, “This new partnership provides an extensive platform to offer an exclusive selection of popular Penfolds wines to travellers and wine aficionados on the road. We look forward to working with the IHG Team to develop bespoke wine pairings for each property to give guests an unforgettable dining experience with Penfolds wines.”
For 170 years, Penfolds has cultivated a reputation on winemaking excellence achieved through a unique alchemy of distinguished vineyards and viticultural caretakers, exceptional winemaking resources and a rich history of outstanding winemakers.
Penfolds’ collection of benchmark wines were established in a spirit of innovation and the constant and endless pursuit of quality, evidenced from the secret bottlings of Grange in 1951 and the unbroken line of vintages of what is now Australia’s most iconic wine.
IHG is one of the largest restaurant and bar operators in the Asian, Middle-Eastern and African region, with more than 800 restaurants and bars across 37 countries. Another 200 restaurants and bars would be unveiled as IHG opens the 137 hotels in their pipeline.
The group’s team of food and beverage experts are working on a number of new programmes to improve and enhance guests’ culinary experiences across the company’s portfolio of more than 240 hotels in the region.
There are currently 68 InterContinental hotels and resorts across AMEA, and another 21 are due to open in the next three to five years.
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