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Saraiwwalaa Agrr Ltd unveils Naturralle brand of refined sunflower oil
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Saturday, 23 August, 2014, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Saraiwwalaa Agrr Refineries Ltd (SARL), a leading edible oil company, on Friday, launched its range of premium refined sunflower oil brand 'Naturralle' along with vanaspati and bakery fats in Maharashtra. The brand was unveiled by Anjani Kumar Gupta, director, SARL.
Speaking on the occasion, Gupta said, “SARL had been providing good quality, healthy edible oils to the customers for over 15 years now. The introduction of Naturralle in Mumbai marks a new milestone in the journey of SARL and a step towards establishing SARL as a dominant player in the edible oil segment in the country. With the launch of Naturralle, we plan to offer the best quality and value for money to the people of Mumbai. The taste of good health offered by Naturralle will help the local residents relish their favourite dishes with added health benefits.”
According to the company, the new product is rich in Omega 6 and vitamins A, D & E. It is available across Andhra Pradesh, Telangana and Karnataka. The product has low absorbing property,which allows one to cook more food using less oil.
Going forward, the brand would like to consolidate its market share and look at launching more SKUs (stock keeping units) to increase its offering and meet the diverse needs of the consumers with innovative packaging and design.
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