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“We will develop products, business models for India”
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Monday, 14 July, 2014, 08 : 00 AM [IST]
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fiogf49gjkf0d  Nutrition market (packaged and fresh food included) in India is said to be roughly $4bn (about 10% of global market). In an interaction with Anurag More, Haeri Roh-Schmidt, head, science & innovation, HNH APAC, DSM Nutritional Products, speaks about the nutrition market and the trends to watch out for going forward in both global as well as Indian markets. Excerpts:
How big is the nutritional product market in India?
India’s nutrition market is rapidly developing. Nutrition market (packaged and fresh food included) in India is said to be roughly $4bn (about 10% of global market).
The nutrition market in India is expected to grow tremendously in the next five years. The global market for medical nutrition is projected to reach US$40.1 billion by 2018, thereby exhibiting a 2008-2018 CAGR of 5.8%. The Indian medical foods market revenues are expected to reach approximately US$4.2 billion in 2017.
Brief us about nutritional products offered by DSM in India. What is your share in the market?
DSM Nutritional Products is one of the world's leading suppliers of vitamins, carotenoids and other ingredients to the feed, food, pharmaceutical and personal care industries. The business has sales of more than €4 billion and a long tradition of innovation that benefits people, planet and profit. A fully integrated global player, our business is organised into three market-facing businesses: Animal nutrition & health, Human nutrition & health and Personal care.
It would be difficult to give the exact number of our market share in India, but DSM Nutritional Products are found in various food segments from dietary supplements, infant nutrition, dairy, as well as food and beverage. Considering $4bn India’s nutrition market, you can imagine it is sizeable as ingredients that go into that industry. Nutrition products present in India offered by DSM ranges from vitamins, nutraceutical ingredients (natural extracts in some cases), lipids, as well as carotenoids. All important for health function in fact, DSM continues to innovate existing portfolio as well as partnering with companies which can complement what we do.
HNH is a business unit of DSM Nutritional Products and a leading global vitamin, premix and nutraceutical manufacturer committed to innovation and serving the food, beverage and dietary supplement markets. DSM’s Fortitech Premixes plant, recently launched in Vadodara, is a premier service of DSM within HNH and is structured to deliver a highly connected and truly unmatched global service with regional touch points. The plant brings industry leading innovation capabilities and access to the broadest portfolio of nutritional ingredients to the Indian subcontinent.
What are the current nutritional trends you are witnessing in India?
In India, similar to much of the other parts of Asia, focus is on ageing population. Problems associated with the ageing population and chronic illnesses, metabolic syndrome including cardio vascular health are of focus. Especially in India, sugar management is an important issue, as India is known as the diabetic capital of the world.
What kind of nutrition does an Indian consumer need?
India has a unique problem of under nutrition as well as over nutrition where key nutrients such as vitamin A, folate, vitamin D, Fe and Zn intakes are deficient yet large population is dealing with over consumption of calories. Specially taking into consideration the need for sugar management, key nutrients that would help managing healthy sugar level would be key.
Where does India stand compared to Europe in terms of nutrition in food and beverage?
These challenges we discussed like obesity, diabetes in ageing population used to be known as diseases of developed countries, but these are found in India as well. Thus the attention on nutrition and physical activity, which has been much of the focus in developed countries, applies to India as well.
Can you tell us about nutritional consideration on mobility and cardiovascular health in India?
You will note that mobility as well as cardiovascular health are considerations of ageing population. As discussed, as we face global ageing, nutritional (and other related) considerations that would help ageing population healthy is certainly of importance. Keeping ageing population independent and active (both mentally and physically), in essence would be considered “healthy ageing.”
Can you throw some light on glucose/energy management in Indian market?
India has the second highest number of people with diabetes in the world which is expected to increase to 101.2 million by the year 2030. So in India where glucose (sugar) is translated as “energy” we have to pay attention to this. “Energy” is key focus in consumer goods market and has been for a few years. This is due to the fact that “managing fatigue” is a significant health benefit consumers are looking for. Especially with modern lifestyle when everyone is trying to do more with less time, let alone much of the focus on productivity, this is very understandable. In this context, managing “energy” is important but this means more than instant caffeine effect. This also means managing blood glucose level in a more sustained way.
Brief us about your expansion plans.
South Asia is an important market for DSM. We are in fact; investing and have recently opened a Fortitech Premix plant in Vadodara. The plant is spread across 10,000 sq m and will be one-stop source for food, beverage and pharmaceutical manufacturers looking for fortification as a way to differentiate their products from their competition.
DSM has been continuously investing in India and will continue to do so.
How much will you be investing in it?
We cannot disclose the numbers.
Any plan to launch new products?
Of course, in fact we have launched 10 new products this year. We will continue to introduce market-relevant products and will develop products and business models in ‘India’ for ‘India.’ India is an important market for us and we will continue to make investments here.
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