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Parle Products launches Tom & Jerry TVC for Milk Shakti Milky Sandwich
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Saturday, 19 April, 2014, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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fiogf49gjkf0d Parle Products launched a television commercial (TVC) for Milk Shakti Milky Sandwich, its latest offering in the cream biscuit category (which is available in a 60g pack priced at Rs 10 and a 120g pack priced at Rs 20). The commercial features Tom and Jerry.
Speaking about it, Mayank Shah, group product manager, Parle Products said, “The product and the TVC revolve around the popularity of Tom and Jerry to connect better with kids and their parents as well.”
“Parents are usually wary of cream biscuits, but Milk Shakti Milky Sandwich is one that is coupled with the nutritional goodness of milk and wheat, a perfect combination of fun and health,” he stated.
“The commercial perfectly embraces the camaraderie of the characters while highlighting the key attributes of the biscuit. Its appeal spreads across all target markets,” Shah added.
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