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Pita Pit, Canadian quick service chain, launches first south Delhi outlet
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Thursday, 20 February, 2014, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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fiogf49gjkf0d Pita Pit, the Canadian quick service chain, launched its first south Delhi outlet recently.
Located on the first floor of Select Citywalk Mall in Saket, the outlet offers an alternative to other conventional fast food concepts, as per a press release issued by the company.
This is the second Pita Pit outlet in India; the first one, in Cyber Hub Gurgaon, was launched last November. With this launch, the brand surges ahead with its expansion within Delhi-NCR.
The outlets in north and east India are managed through a master franchise agreement with Ishann Dhawan and Anun Dhawan, directors, Mentor Hospitality Pvt. Ltd.
Ishann Dhawan, co-promoter, Pita Pit India, states, “There has been a shift in the Indian consumers’ growing interest in health and wellness and our options are tailored specifically to the health-conscious individual who doesn't want to sacrifice taste for calorie count. With Pita Pit’s motto – Fresh Thinking - Healthy Eating, it was a natural fit to cater to the dire need for a healthier alternative on the go.”
The outlets are famous for fresh made-to-order pita sandwiches. Starting with the customer’s choice of non-vegetarian or vegetarian filling, one can choose from a wide range of salads, freshly grilled meats, spreads, cheeses and zesty sauces - rolled into a unique and convenient package; one can go as health-conscious or indulgent as he/she likes.
“Select Citywalk was the ideal location to open our first south Delhi restaurant, since it has already established itself as the hangout hub for people of all ages. It is essential to be part of such hubs in order to better gauge the Indian taste and to evolve alongside their palate,” observes Anun Dhawan, co-promoter, Pita Pit India.
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