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PepsiCo India introduces Pepsi Atom - second cola from company’s stable
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Saturday, 27 April, 2013, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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fiogf49gjkf0d In tune with the summer season, PepsiCo India has introduced Pepsi Atom.
According to a press release by the company, it is the second mainstream cola from PepsiCo India portfolio, after the company’s flagship brand Pepsi.
Created for the Indian market, in collaboration with PepsiCo’s global innovation team, it is a result of extensive flavour development and consumer testing in the country.
It will be available in a black and blue packaging including a 250 ml My Can at an introductory price of Rs 15 and a 500 ml PET bottle at Rs 25. 200 ml returnable glass bottles (RGB) are also available in select markets at Rs 10.
Gautham Mukkavilli, CEO, beverages, PepsiCo India, said, “It is of great significance that a second mainstream cola from the PepsiCo portfolio has been developed for the Indian consumer. India-centric innovation or ‘indovation’ is a key growth driver for our business. It is our biggest launch in the recent years and we are committed to invest behind the brand and make it a key player in the carbonated beverage segment.”
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