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Bakery Business 2012 – A key platform for launches and emerging trends
Tuesday, November 20, 2012 08:00 IST
Hasan Mulani, Mumbai

This festive season, the country’s affection towards range of bakery products like assorted biscuits, pastries; designer chocolates, breads, raisins, and made-to-order theme cakes has reached to its zenith. That is because each of us loves to get bagfuls of these bakery products, which add power to our delight.

To represent this highly specialised sector of the Indian processed food industry, the seventh Bakery Business show—Bakery Business 2012—a national trade fair for bakery & pastry professionals, is being organised at World Trade Centre, Mumbai, from November 28 to 30, 2012. Hospitality First is organising the event.

Largest industry

As per the figures indicated by various market research firms, the current Indian bakery industry is the largest among the processed food industries. The estimated market was about Rs 3,295 crore in 2010-11 and it was expected to cross Rs 4,308 crore by 2012 end.

The growth in India’s bakery industry, which includes bread, biscuits, pastries, cakes, buns and rusk, mostly in the unorganised sector, is estimated to be in excess of 3 million tonnes per annum. It is these aspects and more about the bakery industry that the show is expected to highlight.

Launches, sourcing

“The show has proved and been recognised as the sole industry platform for new product launches, annual sourcing of bakery equipments, ingredients, technology and accessories besides forecasting and identifying industry trends. We have designed the seventh edition of Bakery Business fair in a manner that it will serve and fulfil every professional’s need from the bakery and pastry industry,” one of the organisers told F&B News.

The three-day trade fair will also showcase state-of-the-art packaging machinery & solutions, refrigerated display, coffee machines, chocolates and other bakery technology.

As for the response, about 100 exhibitors and more than 6,500 trade visitors participated in last year’s edition of the event. Pradeep Gopalan, director, Hospitality First, says, “The bakery & confectionery sector is growing swiftly. Many international manufacturers are looking to enter this sector. This year, we are expecting 150 national & international exhibitors, and about 10,000 trade visitors.”

4th India Bakery & Pastry Challenge

The India Bakery & Pastry Challenge (IBPC) is a professional bakery and pastry display competition to be organised at the national level, involving senior and apprentice chefs from hotels and bakery/pastry chains.

The winner of this competition will get an opportunity to be part of “Team India” for the upcoming Asia Pastry Cup 2014 in Singapore.

According to the organisers, the first edition of IBPC was staged alongside the fourth edition of Bakery Business in 2009. Since then, IBPC is being annually organised by Hospitality First under the close guidance and technical partnership from the industry's culinary body – the Western India Culinary Association (WICA).

WICA is represented by some of the industry’s most senior and internationally renowned bakery & pastry professionals. “The primary objective of IBPC 2012 is to establish a professional platform where bakery & pastry professionals across India could display their individual and combined skills and creativity, learn and share experiences, partner and network in a purely business like and competitive environment,” the organisers said. The competition is also partnered by Tower and Graceland Fruit.

The seventh edition will also encompass contemporary display of futuristic bakery technology and ingredients, interactive programmes, live demonstrations, educative and business seminars and a professional artistic pastry & bread competition.

2nd Home Bakers Challenge

The Bakery Business 2012 will also witness the second edition of Home Bakers Challenge, India’s only competition for professional home bakers. “Home Bakers Challenge received excellent response for its uniqueness and pioneering initiative by us last year. This year, we have decided to add newer categories and estimate that there will be drastic increase in participation and live demonstrations by internationally renowned chefs which will raise the bar in Home Baking in 2012.

Concurrent events

To make the three-day trade fair more interactive and skilled-based, the organisers have decided to arrange array of events on the sidelines of the Bakery Business exhibition.

There will be three-day Live Bakery Theatre, Bakery Business Knowledge seminar and Professional Bakery & Pastry Workshop.

“We also aim to develop & upgrade baking skills by watching leading bakery & pastry chefs presenting innovative recipes in Professional Bakery & Pastry Workshop. It will be conducted by internationally renowned master pastry chefs and our Bakery Business Knowledge seminars are focussed entirely towards efficient business operations with an eye on future markets and business opportunities in India,” Gopalan added.

Live Bakery Theatre

H Sawant, a student of MSc. in Hospitality Studies and regular visitor to the Bakery Business show, said, “Learning through observing is more effectual than learning through books. Modelling helps one to know the fine points in cooking, the task which classroom lectures fail to do. Thus the Live Bakery Theatre will be an apt medium for learning and upgrading baking skills by watching leading bakery and pastry chefs in action.”

Professionals and experts from wholesale bakery plants, retail outlets/malls/hypermarkets, in-house supermarket bakeries, catering companies, restaurants/hotels, resorts & country clubs, cafes, artisan bakeries, home bakers, snack producers, biscuit & cookie producers, sweetmeat marts & shops, cash & carry stores, convenience stores and distributors/importers of food & drinks are likely to participate in the trade show.

The other key partners and sponsors for the event are Selbourne, Enhance, Kamani Healthy Oils, and Apple Bakery Training Institute.



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