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Dairy Products

Parag Milk launches Go, zero preservative UHT product, in two variants
Monday, September 10, 2012 IST
Our Bureau, Mumbai

Parag Milk Foods Pvt. Ltd, a leading dairy player, recently launched Go Milk, a 100% natural & zero preservative UHT milk. The product will be available in two variants - Go Milk and Go Slim.

Speaking on the occasion, Devendra Shah, chairman, Parag Milk Foods Pvt. Ltd, said, "The key objective in entering the UHT milk space is to cater to the growing needs of young consumers, who seek safety, nutrition & convenience. Increasing urbanisation and working women profile will increase the demand for safe, convenient and ready-to- drink milk in India. With UHT milk being safe and ready-to-drink - without the need of boiling, its popularity among urban households is expected to increase significantly in the near future."

Shah added, "We have great plans for the Go and Gowardhan range of dairy products. Our vision is to be seen as the fastest growing and most innovative dairy producer in the sector. The UHT Milk launch is one such step in that direction. We plan to improve our sales through new product launches and constant innovations. With launch of UHT Milk under Go brand, we are further expanding the product basket under the brand portfolio and also extending the reach of Go brand beyond urban cheese consumers to much diverse consumers in the hinterland of the country."

The products will be available in retail at Rs 45 per litre and Rs 50 per litre respectively. The product's shelf life of 180 days is achieved by the UHT technology and Tetra Pak packaging, which seals the freshness inside preventing the entry of air, light and bacteria, according to a release by the company.

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