MTR Foods has teamed up with Fox Star Studios, the makers of an animated franchise, to market its range of Badam drink mix. The company is offering badam and chocolate flavours under the new category of Ice Age 4.
Fox’ film Ice Age 4: Continental Drift has been a big draw among children. MTR was keen to bring in a new wave of energy, excitement and make milk consumption more fun this season with this association by launching the drink.
“Ice Age titles are a massive success, highly entertaining and with lead characters that are so engaging and fun for kids that it offers our badam drink mix and chocolate badam drink mix an ideal platform for association,” said Vikran Sabherwal, VP marketing, MTR Foods Pvt. Ltd.
According to Vijay Singh, CEO, Fox Star Studios, Ice Age is the most successful animated franchise in India, which is hugely anticipated in particular, amongst children and families. We are, therefore, delighted with the association between Ice Age 4: Continental Drift and MTR's new range of kids’ drinks.”
The new products will be available across India through all major retail outlets and beverage counters from this month. It is available from 25 gm sachet priced at Rs 10 up to 1 kg pack at Rs 280.