SamiDirect, a nutraceuticals marketing company, has entered the weight management space with LeanGard, a protein drink mix. The mix is a meal replacement product containing soy and whey protein that decreases body fat mass and helps greater preservation of lean body mass.
The product is packed with essential daily required vitamins & minerals along with natural herbs, antioxidants and dietary fibre. The product provides an ideal balance of protein and nutrition without overloading unnecessary fat and calories. One serving of the protein drink mix added in 200 ml skimmed milk provides140 KCal and less than 1 g of fat. The mix can be taken once or twice a day along with a sensible diet and exercise. The product comes in two flavours - mango and vanilla, according to the company.
The unique selling proposition of the product is the proprietary tag 'right protein.' "The product contains unique digestive intolerance (DI) blend which addresses the protein and absorption challenges in the human body," said Dr Muhammed Majeed, MD, Sami Labs.
The various benefits of the product are that it provides balanced diet as it contains all the essential macro and micronutrients. It also contains Digestive Intolerance Blend (DIB) which helps in protein digestion. The product helps reduce lactose intolerance and providing required probiotics to build immunity. The product is ideal for weight gain when consumed along with three meals. Soy and whey protein have the highest Protein Digestibility Corrected Amino Acid Score (PDCAAS) value which are the main constituents of this protein drink. The product provides complete solution for a stable and balanced diet because of the fibre (inulin and guar gum) content that helps to increase satiety thus reducing food intake. The product is available in bottle of 500 gm at a price of Rs 1,350 across the country.