|
|
|
You can get e-magazine links on WhatsApp. Click here
|
|
|
|
|
|
Parag Milk launches 100% natural & zero preservative milk in two variants
|
|
Friday, 07 October, 2011, 08 : 00 AM [IST]
|
|
Our Bureau, Mumbai
|
Parag Milk Foods (Pvt.) Ltd has on Wednesday launched Go Milk, a 100% natural & zero preservative Tetra Pak milk. This milk is available in two variants – Double-toned and Slim.
Speaking on the occasion, Devendra Shah, chairman, Parag Milk Foods Pvt. Ltd, said, “Parag Milk Foods Pvt. Ltd has great plans for the Go and Gowardhan range of dairy products. Our vision is to be seen as the serious dairy producer in the dairy sector. The UHT Milk launch is one such step in that direction. We plan to improve our sales through new product launches, and constant innovations. We will also focus on all-round cost savings and improvement in productivity to ensure satisfactory growth in profits.”
“The key objective to enter the UHT milk space is to cater to the growing needs of young Active consumers. There is a growing demand for Tetra Pak milk as it is convenient, safe and has a longer shelf life. Also, it has been observed that with the complex lifestyle that the consumer leads today, Go Milk comes in as something which is easy to use, handy and saves time,” asserts Rahul Akkara, VP, marketing, Parag Milk Foods Pvt. Ltd. Also as against cutting the exisiting Tetra Pak milk packets, this comes in an interesting flip-top opening which makes it more handy and easy to use – first of its kind packaging in dairy in India.
According to the company, the product is 100% natural and rich in proteins and vitamins. There are no added preservatives in it. The milk undergoes a special homogenisation process ensuring uniform distribution of fat in the milk, making it more wholesome, consistently thick.
The products will be available in all retail stores pan-India.
|
|
|
|
|
|
|
|
|
|