US-based Quiznos, a sub quick service restaurant (QSR) chain with over 4,000 stores in over 35 countries forays into the Indian market. The first flagship store of the company is all set to open in Filmnagar, Hyderabad, on August 26, 2011.
The company plans to open 10 stores by the end of the year, in the cities of Bangalore, Chennai and Hyderabad, and 30 by the end of 2012, informed Lee Vala, international chief development officer, Quiznos, USA.
Store menus in India will feature the company's signature toasted subs and flatbread sammies, as well as the chef-inspired salads, pizzas and desserts for which it is known.
Addressing media at a press meet on Thursday, Arjun Valluri, chairman, Apollo Elixirs Pvt. Ltd, said that Quiznos had signed a master franchise agreement with Apollo Elixirs Pvt. Ltd. for southern India, Goa and Sri Lanka.
Adding further Mohit Mathur, CEO, Quiznos India, said, "In all together, we offer 30 products to our customers through these chain of restaurants. The menu will also include some local favourites, such as lamb seekh sub, chicken / veg. manchurian subs, tandoori chicken sub, paneer tikka sub, and aloo corn spinach tikki sub. As there is a strong customer preference towards hot food in India, Quiznos toasted sandwiches and unmatched quality make the brand a clear and compelling fit for this market."