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Coca-Cola to set up plant for beverages in K'taka
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Wednesday, 11 August, 2010, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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With the South accounting for nearly 48% of the India business, Coca-Cola is all set to establish a manufacturing base in Karnataka with an outlay of Rs 500 crore. The company is in negotiations with the state government for allotment of land in Yadgir district. "Going by the market requirements and launch of more fruit-based drinks, we are in the process of finalizing plans for a manufacturing base in Karnataka," said Deepak Kaul, vice-president (south), Hindustan Coca-Cola Beverages. The new manufacturing base is planned for fruit-based drinks. The market for drinks served in PET bottles is set for a big surge and the plant aims to address that demand.
Kaul made this announcement in Hyderabad while launching a brand promotion drive under Thums Up KhaalejaUnda, an initiative for consumers in Andhra Pradesh, inviting people to drink Thums Up and take part in a contest and win prizes.
At present the company has 52 bottling plants, of which 25 are franchise-owned and the rest are company-owned. The plant in Karnataka will be a company-owned one.
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