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United Spirits launches India’s largest liquor Hypermall in Bangalore
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Wednesday, 03 February, 2010, 08 : 00 AM [IST]
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Our Bureau, Bangalore
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United Spirits has now created a new dimension in liquor retailing with the launch of Spiritz & More@ House of Spirits - India’s largest liquor Hypermall in partnership with Bangalore entrepreneur, Subba Reddy.
Spiritz&More @House of Spirits caters to a wide range of brands, giving consumers the option to choose from more than 1000 brands under a single roof. The key objective of the store is that it allows the consumer to browse various labels before making a purchase decision.
Consumers can choose from the luxury spirits brands including Jura, W&M Special, Black Dog, Pinky vodka to Antiquity , Signature, Royal Challenge and other mid-segment and premium brands from the United Spirits portfolio. The wine varieties include the Bouvet range, South African 10 Chapters wines to the award winning Four Seasons Wines.
The retail outlet has exclusive sections for Spirits, Beers & Wines. HOS also sells exclusive accessories ranging from imported wine glasses to decanters making it a one stop shop for a consumer. As a partner for United Spirits, Spiritz&More @House of Spirits will receive exclusive marketing support to promote footfalls and maximize consumer traffic.
According to Reddy, plans are under way to expand the Liquor Hypermall format to all the key IT corridors of Bangalore. The opportunity to create a distinct and exclusive beverage alcohol
Hypermall is unique. As Indian consumers today seek great shopping experiences the alco-bev retail space will gain ground.
Commenting on the launch, Ashok Capoor, deputy president, United Spirits Limited, said this first-of-its-kind Hypermall is designed to offer consumers a new experience through accessibility, ambience and personalised service. We being the market leader, we have pioneered the concept of modern liquor retailing under the Spiritz& More banner. We are planning to partner with several other traditional stores in this region and introduce them to the advantages of staying connected with the consumers through modern retailing. Spiritz&More currently has 12 outlets in Bangalore.
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