Nokia, one of the most popular mobile brands, in association with the Maharashtra State Agricultural Marketing Board (MSAMB), has launched "Nokia Life Tools," a tool aimed to meet the information gap and provide commodity/market prices of food grains. The company claims that Life Tools will help the Indian farmers and sub-urban consumers to obtain latest update about commodity/food market across the country.
According to a company statement, Nokia Life Tools solution will be available on the newly launched Nokia 2323 classic and Nokia 2330 classic devices and will be later expanded to other Nokia devices. Nokia India has collaborated with multiple partners across the Indian Government and private enterprises to deliver localised & personalised information directly to consumers' Life Tools-enabled mobile devices.
MSAMB will provide expertise in the areas of commodity prices from their network of 291 local mandi (market). MSAMB will also deliver relevant news, alerts on schemes and other information directly to grassroots consumers. D Sivakumar, MD, Nokia India, said, "We believe this is the beginning of a historical journey that will take mobility to grassroots and make a positive difference to the lives of people in the areas that are crucial to them." The company will use an icon-based, graphically rich user interface that comes complete with tables and which can even display information simultaneously in two languages.
Further, Nokia India has launched Nokia Life Tools "agriculture services," with two plans, basic plan, available across India at Rs 30 per month and will provide agriculture related news, daily weather updates and relevant news, advice and tips. The premium plan, at Rs 60 per month, will be available in 10 states, including Maharashtra, and provides the closest market prices for three crops chosen by the subscriber, as well as weather, news, advice and tips.