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Wagh Bakri Tea Group, now 120, launches premium tea range in Bengaluru
Monday, 19 June, 2017, 08 : 00 AM [IST]
Our Bureau, Bengaluru
The 120-year-old Wagh Bakri Tea Group, India’s largest privately-held and third-largest packaged tea company, launched its premium tea range at aceremony that took place at Hotel Vivanta by Taj, Bengaluru, recently.

Rasesh Desai, managing director, Wagh Bakri Tea Group, stated, “Bengaluru has played a very important role in my career. Today I am transcended to the time when I was pursuing BE Mechanical from RV College of Engineering.”

“It is this journey through which I know that Bengaluru is a unique tea destination where tea connoisseurs will be delightfully introduced to Wagh Bakri Tea,” he added.

Recently, India’s president Pranab Mukherjee and prime ministerNarendra Modi felicitated Wagh Bakri Tea Groupwith the Family Legacy Business Award in New Delhi, amidst the presence of prominent business leaders of the nation.

Wagh Bakri Tea Group, founded by Narandas Desai in 1892, has one of the widest range of teas in India and over 30 countries. The group’s turnover is over Rs1,000 crore, and it distributes over 30 million kg of tea.

It pioneered the five-star tea lounge concept in India, and has earned this reputation by an undeterred focus on quality.

It has a state-of-the-art blending facility and a National Accreditation Board for Testing and Calibration Laboratories- (NABL) accredited laboratory for quality control.

Expressing his views about Wagh Bakri Tea Group’s strategic decision to introduce their range of teas in Bengaluru, Parag Desai, the company’s executive director,said, “Wagh Bakri is a brand which is a testimony of more than 70 million satisfied customers across the world.”
“We are here to delight Bengaluru with premium blends of tea, and are confident that Wagh Bakri Tea will soon become a household name in Bengaluru, Karnataka,” he added.

Parag Desaisaid, “After successfully introducing Wagh Bakri Tea and gaining acceptance in Andhra Pradesh and Telangana, we are confident that Bengaluru, which is home to the crème de la crème of the nation’s talent, will accept brand Wagh Bakri with great fervour.”
 
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