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Sumeru expands menu with two variants of heat & eat veg, non-veg rolls
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Thursday, 17 January, 2019, 14 : 00 PM [IST]
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Our Bureau, Bengaluru
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Innovative Foods’ brand Sumeru has rolled out two variants of heat and eat vegetarian and non-vegetarian rolls, designed as full meals on the go. While the vegetarian variant is a paneer roll (priced at Rs 120), the non-vegetarian variant is a chicken and egg roll (priced at Rs 160). They are available in 240g and 280g packs.
Sivakumar K, research and development (R&D) head, Sumeru Frozen Foods, said, “We live in a time-poor world. Our busy work schedules and on-the-move lifestyles hardly allow us any time for a nutritious meal. At Sumeru, we felt the need to address this issue and make a product that combines the taste of snack, along with the goodness of a meal. This was the genesis of the roll.”
“Rolls have always been an all-time favourite snack with our consumers, but making authentic rolls at home is not easy which is why people look at buying it outside. However, what clearly differentiates our product is the flavour and the quality of ingredients,” said Ravindranath Chatterjee, in-house chef, Sumeru.
“Each roll is made from carefully sourced produce and then cooked to perfection along with fresh vegetables, flavoured with a secret combination of spices, wrapped in flaky golden brown parathas and frozen at its peak using the latest IQF (individual quick-frozen) technology to lock in the goodness and nutrition of the meal,” he added.
“There is a growing demand for wholesome meal replacements that are low-prep and pre-packaged with little to no clean up. Which is why we launched the rolls range for our consumers. The new launch is also in continuation with our strategy to launch superior products customised to the Indian palette,” said Mithun Appaiah, chief executive officer, Sumeru.
Additionally, to make festive cooking easier, Sumeru has also introduced its most popular export product – the grated coconut - to its home market. This is available in a 200g pack priced at Rs 80 and contains the yield of two coconuts.
The 20-year-old Sumeru brand offers over 25 categories of frozen food products, ranging from quick meals, such as parathas, to snacks, such as fries, nuggets, seafood, etc. Its products are available across 100-plus cities and towns in India in 6,000-plus retail outlets. Besides, it is also exported to the United States, the Middle-East, the United Kingdom, Japan and Singapore markets. It has state-of-the-art production facilities in Kochi and Chittoor.
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