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Renaissance Hotels commemorates eighth essay of Global Day of Discovery
Tuesday, 21 May, 2019, 12 : 00 PM [IST]
Our Bureau, Bengaluru
On the heels of its reimagined global design strategy, Renaissance Hotels, a part of Marriott International, announced its continued brand evolution with Discover This Way, a new marketing campaign that reinforces the brand’s promise of delivering the unexpected. This was launched to coincide with the eighth essay of its annual Global Day of Discovery, which took place recently.

To commemorate this, Renaissance Hotels helped guests uncover the soul of their neighbourhoods around the world with exclusive experiences and perks from the brand’s This Way partners.

The brand also began to introduce a new visual identity for the first time in nearly eight years, which will reflect what they offer today - a sense of clever theatricality and an open invitation to experience something a little unexpected during guests’ travels.

This year’s annual Global Day of Discovery celebration, which took place at 160 hotels in over 35 countries, will spotlight the Renaissance Hotel Navigator, who - in contrast to a typical concierge - knows to show guests how to discover destinations like a local by handpicking discoveries that cannot be found in a guidebook.

“We have been on a mission to continue to evolve what Renaissance Hotels offers today, and this year’s Global Day of Discovery and the new Discover This Way campaign officially mark a new era for the brand,” said George Fleck, vice-president, global brand marketing and management, Renaissance Hotels.

“Today’s travellers want to feel like they’ve experienced the DNA of the neighbourhood in the destination they are visiting and make the most of their trip. With help from our This Way neighbourhood partners, we are committed to giving travellers something a little bit unexpected every step along their journey,” he added.

From live performing artists to savouring delightful Indian cuisines, Renaissance Hotels will embark on a journey to create unexpected moments for guests in line with the new marketing campaign, which is inspired by the idea that every trip can be a tale.

From the brand’s surprising approach to design, to its original take on beverages and its team of local navigators, Renaissance Hotels will help its global travellers make memorable experiences.

The Renaissance hotels in India, including Renaissance Bengaluru Race Course Hotel, Renaissance Mumbai Convention Centre Hotel, Renaissance Lucknow Hotel and Renaissance Ahmedabad Hotel, set the mood for the spontaneous to happen, inviting guests to learn and experience something they weren’t planning.

The celebration created moments where travellers come together to discover cultural elements in unexpected ways.

Executions that showcased each of the brand’s pillars of evenings, theatrical design and neighbourhoods were rolled out across a variety of platforms around the globe.  

India
To punctuate the new campaign and the eighth annual Global Day of Discovery, and India being a melting pot of cultures, Renaissance Hotels offered guests the gift of remarkable experiences rich of varied cultures, heritage, sights, sounds, tastes and art that makes each city unique.

The worldwide celebration open to global guests and local residents, was created to encourage travellers to discover the hidden gems that give neighbourhoods their soul - from culture tours to exotic local cuisines. These unique experiences coupled with entertaining performances and evening bar rituals, are sure to inspire stories worth sharing among travellers and locals alike.

Guests visiting Renaissance Bengaluru Race Course Hotel discovered the indigenous city through the distinct Namma Bengaluru experience. Their expedition begins with a hearty local Bengaluru breakfast, followed by a visit to the captivating Tipu Sultan Summer Palace and a walk down heritage lane by exploring local artisans and handicrafts.

Their expedition culminated into The Discovery Gala night, with an incredible line-up of artists, coupled with creative artisans like Rangoli designers, Channapatna toy carvers, fabric artists, along with delectable food, luxury indulgences and signature R Bar rituals.

Renaissance Lucknow Hotel offered an excursion synonymous to its culture. Guests paid a visit to Malihabad, the mango capital of India, to meet Saleem Ullah Khan, known as the Mango Man of India, for having grown over 300 varieties of the king of the fruits on a single tree, using grafting techniques.

Following this, guests sipped beverages specially curated by expert mixologists and indulged in an elaborate Dastarkhwan, with authentic dishes infused with robust Indian flavours.

At Renaissance Ahmedabad Hotel, travellers explored the Amul manufacturing plant, the biggest producer of milk and dairy products in the world, along with the brand’s chocolate manufacturing unit. As guests arrived back at the property, they uncovered the heart of Ahmedabad through a soulful evening, with locally-inspired mocktails.

Overseas
Beginning on Global Day of Discovery and continuing regularly thereafter, Renaissance Hotels across the globe collaborated with a diverse group of local businesses and notable personalities who embodies the soul of the neighbourhood to serve as This Way partners.

Each This Way partner helped give travellers a glimpse into Renaissance Hotels' storied neighbourhoods, highlighting the style, eats and beats of the destinations. Upon check-in, guests were given a Navigator map leading travellers to hidden gems, along with a token for them to present to these local establishments in order to access exclusive perks.

Guests from all six Renaissance hotels in Paris followed footsteps that lead to a secret room within a neighbourhood cafe, revealing an interactive local art gallery where nothing is as it seems. Travellers sipped champagne punch and were surprised with unexpected moments that ignited all the senses throughout the evening.

One of Thailand’s most notable archeologists helped guests of Renaissance Bangkok Ratchaprasong Hotel to explore street art in Chalerm La Park, Lakshmi Shrine at Gaysorn Village, neon night markets and other local discoveries. Upon returning to the hotel, guests were welcomed by a Thai Night Festival featuring the destination’s arts and culture scene, complete with an exclusive performance by Thai actor and model Push Puttichai.

Travellers visiting Renaissance Downtown Hotel, Dubai crossed the canal to the city’s budding arts district in the industrial area of Al Quoz. As guests arrived at Alserkal Avenue, they followed footsteps imprinted on mounds of spices that lead to a variety of cultural experiences showcasing the district’s distinct blend of global cultures.

Renaissance Sao Paulo Hotel guests ventured out to uncover the colours, soul and intriguing stories of Conjunto Nacional, a symbolic building located on Paulista Avenue. Unexpected art, dance and musical experiences popped up during stops at Livraria Cultura, a beautifully designed bookstore by architect Fernando Brandao in 1969, and Cinearte, the locale’s indie movie theatre that showcases hard-to-find Brazilian and Latin productions, to name a few.

Global Renaissance continues with new visual identity that spotlights moments of discovery around every neighbourhood street corner
On the heels of Renaissance Hotels’ continued global design evolution, the brand is furthering its ongoing renaissance by introducing a fresh new visual identity for the first time in nearly eight years.

Inspired by the new Discover This Way campaign and on-property experiences, the new visual identity - which will include a refreshed colour palette, photography and font type - will begin to roll out in-room and through all of the brand’s digital channels, starting in June.

Renaissance Hotels’ marketing and design teams developed the neighbourhood-inspired colour palette of muted and rich colours, from grayish pavement to deepest midnight to downtown cargo. The palette captures the brand’s signature mix of high and low, raw and polished elements - all of which make up a modern neighbourhood.
 
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