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Pepsico India unveils vitamin-fortified water Aquafina Vitamin Splash
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Tuesday, 31 October, 2017, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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PepsiCo India today announced its foray into the vitamin-fortified water category with the launch of Aquafina Vitamin Splash. This is the first ever vitamin fortified water from the beverage major in India. The introduction of Aquafina Vitamin Splash marks yet another milestone in the company’s effort to increase the availability of convenient, affordable and enjoyable nutrition.
At approximately 35 calories per serve (250ml, Aquafina Vitamin Splash is the lowest calorie vitamin fortified water to be introduced for consumers in India. The launch reiterates PepsiCo India’s commitment to introducing new beverage products, only if they contain 100 calories or fewer from added sugar per serve (355ml), in line with PepsiCo’s global Performance with Purpose agenda.
Aquafina Vitamin Splash celebrates water as the age-old wellness essential with added vitamins and minerals. It is available in two variants - Aquafina Vitamin Splash Kiwi Lime Flavour and Aquafina Vitamin Splash Raspberry Mint Flavour.
While the former contains Vitamin B6, Vitamin B12, zinc and selenium, which are known to support the immune function, the latter contains Vitamin E and selenium nutrients that are known to act as anti-oxidants, all within a great tasting product.
Speaking on the occasion, Vipul Prakash, senior vice-president, beverage category, PepsiCo India, said, “We continue to transform our portfolio to offer healthier options and meet consumers’ increasing interest in health and wellness.”
“Over the past few years, we have diligently worked on bringing in new products that demonstrate our ability to deliver great taste, but with less added sugars. Our entry into the vitamin fortified water space in India with Aquafina Vitamin Splash is a significant launch in that direction,” he added.
The move also marks the first-ever expansion of the Aquafina trademark in India into newer spaces within the hydration category and is reflective of PepsiCo India’s strategy of supporting global brands. Aquafina is one of the eight scale brands in PepsiCo India’s portfolio, each of which bring in annual retail sales worth over Rs 1,000 crore.
Aquafina Vitamin Splash Kiwi Lime Flavour has approximately five times the amount of minerals (zinc and selenium) as there are in a medium-sized apple. Aquafina Vitamin Splash Raspberry Mint Flavour has nearly twice the Vitamin E and selenium as there are in a medium-sized apple/guava.
It will be available across the top 15 cities and on various e-commerce platforms at Rs 30 for a 300ml bottle and Rs 50 for a 500ml bottle. It will be sampled across 100 salons in the country, with leading chains.
PepsiCo India is committed to driving the company’s global portfolio transformation agenda and the expansion of more functional beverages like 7UP Revive, Gatorade and Himalayan Orchards, which demonstrate the company’s commitment to provide options for the beverage needs of all kinds of consumers.
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