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Oateo launches a variety of Marvel Avengers themed oats in India
Wednesday, 17 February, 2021, 13 : 00 PM [IST]
Our Bureau, Mumbai
Marvel Avengers fans are in for a treat as Oateo, a multinational oats brand has introduced ‘Marvel Avengers' themed oat-based food products. This range aims to strike a closer connection with Marvel fans through Marvel Superheroes.

Each pack is thoughtfully designed with every character being assigned to match synergies with the oat offerings form the range. The target audience, style and design were also considered for character associations - for instance, Iron Man is amongst the most popular Marvel characters in India, hence is paired with instant oats which is a top seller and also shares the red and gold colour scheme as the iron-clad Superhero.

Priced at INR 50 onwards, the product portfolio consists of Iron Man themed instant oats, Black Panther themed rolled oats, Captain America themed steel cut oats, Hulk themed oats flour, Deadpool themed muesli mad mix and Hulk themed muesli tropical mix.

The brand offers exciting options that are not only a feast for the taste buds but also healthy and economical. From flavored oats, muesli, to premium Do-It-Yourself oats kits, the brand has delicious alternatives for every snack and meal of the day.

Raghav Gupta, founder, Oateo Oats, said, “Our intent to bring out this range of Marvel Avengers themed oats is to sustain our efforts towards product innovation and diversity. We hope that our audiences will enjoy consuming this range featuring some of Marvel’s much-loved characters.  The products are available across India, through retailers and online channels too. We hope to continue the strong legacy we hold in the health segment and bring special recipes for everyone in the family.”

The products will be available across leading e-commerce sites like Amazon, Flipkart, Big Basket, Grofers, Firstcry, Shopclues, and major modern trade outlets like Future Group, Reliance, Nilgiris and across 20,000 smaller retail stores in Kerala.
 
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