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Nutrica expands wellness portfolio with new peanut butter range
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Tuesday, 02 December, 2025, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Nutrica, the lifestyle and wellness brand under BN Agritech Limited, has strengthened its presence in the health-focused FMCG space with the launch of its new Nutrica Peanut Butter range. Introduced on December 1, 2025, the product marks the brand’s entry into the fast-growing peanut butter category and reinforces its aim of building a comprehensive, function-first wellness portfolio. The new range is now available across general trade stores in 14 major cities, including Delhi, Mumbai, Pune and Chandigarh.
The peanut butter line comes in two classic variants Crunchy and Creamy positioned as healthy, protein-rich snacking options suitable for all age groups. Nutrica highlights that fitness today is not restricted to gyms or athletes alone; instead, it has become a daily lifestyle choice for families. With this in mind, Nutrica Peanut Butter is crafted to offer a convenient and nutritious alternative to regular spreads, promoting everyday wellness. Both variants are high in protein, rich in fibre, made from 100% vegetarian ingredients, and free from artificial preservatives. The range is available in PET jars of 300g, 750g and 900g to cater to varied consumption needs.
Speaking about the launch, Sparsh Sachar, director and business head – FMCG at Nutrica, said that the brand’s mission is to make health “simpler, more accessible, and enjoyable.” He emphasised that the new peanut butter range reflects Nutrica’s belief that nutritious food should also taste good, helping consumers adopt healthier habits without compromise.’
Nutrica’s diversification into peanut butter follows the strong market performance of Nutrica Bee Honey and its vitamin-enriched cooking oils. With the latest addition, the company continues to move toward its long-term vision of becoming a complete lifestyle and wellness brand. By introducing premium yet affordable products, Nutrica aims to make wholesome nutrition an effortless part of everyday living for modern Indian consumers.
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