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Nestle India & Flipkart tie up to launch Maggi Special Masala noodles
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Thursday, 23 August, 2018, 08 : 00 AM [IST]
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Our Bureau, New Delhi
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Nestle India has announced that it will partner with Flipkart to launch Maggi Special Masala Noodles, which epitomises the flavours of India and brings with it the goodness of 20 finely ground and whole spices, roasted to perfection.
As a part of the partnership, consumers can now pre-book Maggi Special Masala Noodles on Flipkart. This product will also be available exclusively on Flipkart between August 25 and 30, 2018, following which it will be available nationwide through Nestle’s strong distribution reach.
Talking about the launch, Maarten Geraets, general manager, foods, Nestle India, said, “We are excited about our partnership with Flipkart, as it will give a chance to Maggi lovers to try this innovation from the convenience of their homes.”
“The product uses spices and condiments present in Indian kitchens. We are confident that this product with its special taste from 20 finely ground and whole spices and specially created bouncier non-sticky noodles would be appreciated by our consumers,” he added.
Nishit Garg, senior director, Flipkart said, “Nestle and Flipkart’s association to launch the upcoming Maggi flavour exclusively on Flipkart cements the transition of FMCG’s physical goods into the digital space.”
“Having travelled through several generations, Maggi proudly enjoys an enduring relationship with its customers. And, we are very excited to partner through this journey of delighting our customers, now online," he added.
In line with its new thinking, Kuchh achha pak raha hai, Maggi Special Masala noodles, uses ingredients right out of kitchen cupboards and is inspired by India's rich and diverse culinary tradition.
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