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Naturex, MycoTechnology ink agreement to distribute PureTaste globally
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Thursday, 21 September, 2017, 08 : 00 AM [IST]
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Avignon
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In a continuing effort to bring new innovative solutions to customers, Naturex has signed a global distribution agreement, via its Open Innovation programme, Ingenium, with Colorado, United States-based start-up, MycoTechnology, for their shiitake mushroom plant protein, PureTaste.
The global demand for protein continues to grow strongly in all major markets. Almost three out of four consumers in the United States indicated that they were very interested in proteins, and high protein content was reported to be one of the top factors influencing brand choices, according to research from Health Focus International.
“Interest in protein is also growing in Asia, with China leading the way,” said Timothee Olagne, vice-president, marketing, nutrition and health, Naturex.
“At the same time, the vegan and vegetarian trend gains momentum and drives consumers’ interest in plant-based proteins, with one third of consumers indicating that they prefer non-animal protein, according to Mintel and Innova. As a result, the launches of products containing plant-based proteins have grown by high double-digits in the last few years,” he added.
MycoTechnology’s patent-pending fungi fermentation technology delivers a highly functional, great tasting and sustainable protein with all 9 essential and 11 non-essential amino acids. PureTaste is also a highly digestible protein, scoring a 1.0 using the DIAAS methodology, making it comparable to animal-based products. The unique process to make PureTaste takes advantage of vertical space, using large fermentation vessels that recapture energy and water to maximize sustainability.
“When MycoTechnology showed us PureTaste Protein for the first time, we knew we had a big opportunity on our hands. It fits perfectly with our strategy to expand our nutritional offer with unique ingredients that are superior in terms of taste, solubility, nutritional profile and specific health benefits,” stated Olagne.
“We look for companies that are innovative and push the envelope with sustainable, natural and consumer-relevant solutions. PureTaste checked all the boxes, and we knew we had to team up with them in a big way,” he added.
“We are excited to partner with Naturex to help bring PureTaste Protein to the market. Their global sales presence, distribution reach and professional team make them an ideal partner. Together we will be able to deliver high-quality, functional protein that enhances our customers’ lives,” said Alan Hahn, chief executive officer, MycoTechnology.
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