Monday, May 20, 2019


Moutai@Australia ’18 delegation in NZ to speak on company’s development
Wednesday, 13 June, 2018, 08 : 00 AM [IST]
The 2018 Moutai@Australia delegation arrived in Wellington, the capital of New Zealand, and visited the Chinese embassy in the country, where they gave an introduction to the development of Moutai over the years. The team was led by Xijiu Zhang Degin, deputy general manager, Moutai Group, and chairman of its subsidiary.

Wu Xi, Chinese ambassador to New Zealand, said, “New Zealand is of strategic significance to us, as it was the first western developed country to sign a free trade agreement (FTA) with China. China is New Zealand’s largest trade partner. Last year, New Zealand signed a cooperation agreement in support of the One Belt, One Road initiative. That agreement has now entered the stage of specific planning. Learning that Moutai has entered overseas markets is definitely good news for us, and the embassy of China in New Zealand will provide full support to Moutai’s promotional efforts in New Zealand.”

Xijiu said, “Moutai ranks first in terms of market capitalisation and unit sales in the global liquor industry. Moutai achieved sales of approximately 76.4 billion yuan in 2017, with sales in international markets having surpassed two billion yuan. Moutai has experienced rapid growth in Australia and New Zealand, and its sales in the two countries are expected to exceed $10 million this year. Moutai’s success today could not have happened without the support of China’s ministry of foreign affairs.”

“Moutai Group is also committed to fulfilling its social responsibilities and contributing to the development of China. In 2017, Moutai paid 27 billion yuan in taxes. We buy sorghum from local farmers at four times the market price and actively respond to the government's appeal to industry to support local agriculture and engage in work that leads to poverty alleviation,” he added.

“Every year, Moutai spends heavily on public welfare. To cite a few examples, we invest 100 million yuan annually in the Kweichow Moutai - Pillars of the State, a large-scale public welfare education programme, helping underprivileged students realise their dream of receiving a university education. At the same time, we invest nearly 100 million yuan every year to protect the ecological environment of the Yangtze River Economic Belt,” Xijiu said.  

“Moutai belongs not only to its employees, but also to China. As an inheritor of Chinese liquor-making techniques and traditional culture, we came to Australia and New Zealand with the aim of promoting both the Moutai brand and Chinese traditional culture locally. We hope to give more people an understanding of Moutai, Chinese national brands and Chinese culture,” he added.
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