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Mother's Recipe launches Crispy Papad-Vadam in three new flavours
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Monday, 03 May, 2021, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Snack pellets are one of the fastest-growing markets, with a strong growth trend over the last decade. To cater to the consumer demands, Mother’s Recipe has launched three new variants of crunchy delicious Crispy Papad-Vadam mildly flavoured with green chillies, red chillies, and onions.
The market for ready-to-fry snack pellets is worth Rs 2000 crore, with most manufacturers operating in the unorganised sector and only a few in the organised sector. Vadam popularly known as (fryum) in India has been a core element of Indian cuisine.
The brand has launched an exclusive range to offer more variety to consumers. These flavored Crispy Papad-Vadams can be great as an appetiser and can be eaten with various condiments and chopped vegetables. With its rising popularity, these Crispy Papad-Vadam are now available across the country.
Most popularly eaten alongside a home cooked meal, It can even be enjoyed as a tea time snack for the full family. It is well-liked by children as well, where they can have it as a snack as a home-cooked replacement for chips.
The crispy papads are made using the best ingredients of rice flour, wholewheat flour and superior quality of spices and following traditional recipes and no added preservatives.
Commenting on the recent launch, Sanjana Desai, executive director, Mother’s Recipe - Desai Foods, said, “We at Mother’s Recipe, feel a great responsibility towards our consumers and in responding to the current market demands. As a company we do value our Indian culture and traditions, hence we make sure that all our products are made authentically with the finest ingredients and follow traditional taste. With the ongoing pandemic crisis in the country, we’ve assured that these new variant of Crispy Papad (Vadam) are all hygienically packed keeping in mind safety.”
The products are currently available in Mumbai, Pune, Bangalore, Delhi NCR, Chennai, and Hyderabad cities and will be launching in other cities very soon.
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