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Meal replacement food & drinks market poised to hit USD 800 billion by 2033
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Saturday, 29 November, 2025, 08 : 00 AM [IST]
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Lewes, UK
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The global meal-replacement food and drinks market encompassing shakes, bars, powders and ready-to-drink nutrition solutions — is set for a dramatic rise in the coming years, according to a fresh report by Market Research Intellect. From an estimated valuation of USD 500 billion in 2024, the market is projected to grow to USD 800 billion by 2033, driven by a compound annual growth rate (CAGR) of 6.5 percent.
The predicted surge reflects a shifting global appetite consumers are increasingly searching for quick, nutritious and balanced alternatives to traditional meals. Busy lifestyles, rising health-awareness, growing demand for weight management, and the rise of fitness and wellness cultures are largely contributing to the momentum.
A key driver behind this trend is the rising popularity of products formulated with protein-rich blends, plant-based ingredients, functional nutrients, and low-sugar/low-calorie profiles. As chronic lifestyle diseases like obesity, diabetes, and cardiovascular disorders become more widespread globally, many consumers are turning to meal replacements for consistent nutrition.
Another significant shift is the growing demand for plant-based and “clean-label” options — formulations using soy, pea, hemp or brown-rice protein, often free from lactose, gluten, or artificial additives. These appeal especially to vegetarians, vegans, flexitarians, and anyone seeking sustainable and allergy-friendly nutrition choices.
Digital commerce and subscription-based purchasing models are also fueling growth. E-commerce makes it easier for brands to reach a global audience, while subscription plans ensure regular usage and build customer loyalty. Contemporary consumers appreciate transparent ingredient lists, personalized nutrition recommendations, and direct-to-consumer delivery.
Technological advances such as improved food-processing techniques, better nutrient stability, and sustainable packaging are further enhancing the appeal of meal-replacement offerings. Industry players exploring precision fermentation, microencapsulation and clean manufacturing processes are working to make these foods more palatable, shelf-stable, and convenient.
For countries like India where urban lifestyles, long working hours, and growing health consciousness are rapidly reshaping dietary habits this growth trajectory presents a huge opportunity. As more consumers seek balanced nutrition with convenience, meal-replacement products could become a go-to choice for busy professionals, fitness enthusiasts, and health-conscious individuals alike.
Overall, the path ahead for the meal-replacement segment looks strong: a mix of shifting consumer behaviour, technological innovation, and evolving dietary preferences appears ready to turn meal replacements from niche products into mainstream nutrition solutions worldwide.
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