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Lavazza launches Lavazza Blue Classy range of coffee machines in India
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Friday, 29 March, 2019, 08 : 00 AM [IST]
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Our Bureau, Mumbai
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Lavazza, the iconic Italian coffee brand, has launched the Lavazza Blue (LB) range of coffee machines for the away-from-home segment and office coffee service in India. It comprises three models, viz. Classy Milk, Classy Compact and Classy Mini.
The internationally-recognised designs have won the prestigious design awards, iF Design and Red Dot awards, for their compact and elegant designs, which focus on minimal utilisation of space.
The one-touch machines, equipped with Bluetooth technology, use LB capsules that guarantee in-the-cup excellence and maintain consistent coffee quality and freshness.
Lavazza Blue Classy Milk
The LB Classy Milk coffee machine comes with a touch Interface, allowing three different coffee selections and three milk-based recipes. The machines which can be directly connected to the milk bottle steams the milk until frothy for making a perfect cup of cappuccino.
The adjustable two-heights cup rack allows for different coffee cup sizes. This is perfect for any small area consumption that strives for serving the best espressos and Cappuccinos.
Lavazza Blue Classy Compact
LB Classy compact is Lavazza's latest innovation in the world of espresso coffee. With its modern and compact design, Classy Compact is perfect for small spaces. It brews out the perfect Espresso in seconds and comes with an adjustable cup rack.
Lavazza Blue Classy Mini
LB Classy Mini is the smallest machine in the range, and comes with the options of automatic and programmable. Perfect for small-office-home-office (SOHO) and hotel rooms, the Classy Mini comes with two coffee selections, espresso or an espresso lungo (a long-draw espresso).
While commenting on the launch, Jai Ganesh Ramnath, managing director, Lavazza India, said, “With its unique one touch interface, Bluetooth connectivity, capsule coffee pods and compact design, the LB range of machines reflect Lavazza’s philosophy of elegance, sophistication and innovation all blended together.”
“The LB range of coffee machines enables one to enjoy a perfect cup of coffee anywhere, in all situations and any type of setting, from small offices to hotel rooms and conference spaces,” he added.
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