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Jimmy’s collaborates with Sleepy Owl to launch Espresso Martini Cocktail mixer
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Tuesday, 04 October, 2022, 12 : 00 PM [IST]
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Our Bureau, New Delhi
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Radiohead Brands, makers of Jimmy’s, leading non-alcoholic mixers company introduced Espresso Martini, a finely crafted cocktail mixer for the coffee enthusiasts in collaboration with homegrown coffee brand Sleepy Owl.
Crafted at the Jimmy’s Cocktail Labs,the Espresso Martini mixer is an exquisite mélange of two of India’s finest homegrown brands in their respective categories- India’s leading homegrown coffee brand (Sleepy Owl) and India’s fastest growing Cocktail mixer brand (Jimmy’s). This combination delivers a great new product that brings in all the complexities and richness of an Espresso Martini and will be available soon exclusively on drinkjimmys.com.
Commenting on the launch, Ankur Bhatia, Founder & CEO of Radiohead Brands, said, “At Jimmy’s Cocktail Labs, we are always looking to bring new and exciting ways for consumers to enjoy their spirits. For Jimmy’s, Sleepy Owl was a natural fit to collaborate with given the way both brands have transformed their respective categories. Both our teams have been jointly working on this product for sometime and we are excited to finally launch an Espresso Martini mixer, crafted with the punch of espresso coffee infused with a balanced complexity of flavours that Jimmy’s is now known for.”
Jimmy’s Espresso Martini, while best enjoyed on ice mixed with Vodka or Gin is also an exceptional companion to a variety of spirits and can even catch a punch as a refreshing chilled beverage. The craftsmanship behind the curation of Espresso Martini is a testament of India’s fast-growing love for both coffee and cocktails, and a new homegrown ability to create high quality craft beverages in India, taking flavour innovation to the next level.
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