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Heritage Foods launches GlucoShakti, an orange flavoured energy drink
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Friday, 27 January, 2023, 15 : 00 PM [IST]
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Our Bureau, Mumbai
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Heritage Foods Ltd, one of India’s leading dairy players, has announced the launch of GlucoShakti, a whey-based instant energy drink that revitalises hardworking youth, when strenuous physical work drains them.
The product has the goodness of whey, fortified with glucose for instant energy. It has naturally occurring minerals such as Sodium, Potassium, Phosphorus and Magnesium, which help replenish the essential body salts. It has ~1.5 times more Potassium than other competing products which claim natural source of energy with no gas. Hence, GlucoShakti is a natural, non-carbonated & affordable energy drink for people on the go, especially during the long & harsh summer days.
Available in a 200ml pouch pack priced at only ? 10, it is a pocket-friendly & convenient source of energy without fizz. Currently launched in tangy orange flavour.
The product has been launched across Telangana, Andhra Pradesh, Karnataka, Tamil Nadu and it is available across general trade stores, Heritage parlours, and select modern retail stores.
Commenting on the launch, Bhuvaneswari Nara, vice-chairperson & managing director, Heritage Foods Ltd, said, “GlucoShakti is a healthy & delicious instant energy booster to help people bounce back when fatigue sets in. This is yet another effort from Heritage to keep the promise of delivering health & happiness to everyone, everyday!”
The company also unveiled ‘Creamilicious Curd’, with this new product launch the intent is to deliver a significantly superior curd experience compared to any other in the market, which is simply thicker, creamier & tastier curd!
Creamilicious Curd has 4.5% fat and is made with a unique curd-culture recipe, which gives the curd superior texture, creaminess, and a superior consumption experience. This tasty thick & creamy curd has been launched in premium tubs (1 kg), convenient cups (200 & 400g), and popular pouches (500g).
Initially rolled out in Delhi NCR, this new Creamilicious Curd has now been launched across Telangana, Andhra Pradesh, Karnataka, Tamil Nadu, and Maharashtra. It is available across general trade, all major modern retail stores, e-commerce platforms, and Heritage parlours and Heritage happiness points.
Speaking on the occasion, Brahmani Nara, executive director, Heritage Foods Ltd, remarked, “The rich Heritage Creamilicious Curd truly delivers on the promise to be a healthy & delicious companion to any meal and is yet another step to further strengthen our value-added dairy portfolio.”
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